“In these difficult economic times, our Customers prefer dealing with fewer suppliers. As a result we have to rethink our brand strategy for the entire business” said Donna O’Reilly, President Eurow & O’Reilly Corporation. With many of its products suitable for multiple applications, the business recently reassessed its entire product line and achieved a better categorization of its products. “Our base business remains in the Industrial and Commercial world with two leading brands, CleanAide for general cleaning and Detailers Preference for the automotive detailing market” said John Meyer, Director of Sales and Marketing.
“With our success in the mass market, long term relationships with factories and low operating costs, we offer high quality products at the best price” added Donna O’Reilly.
The Company also made significant progress to provide products that reduce the amount of environmental damage while still outperforming their conventional counterparts. The Company owns the StraightGreen trademark and intends to use it as a seal to recognize only the most environmentally friendly products. The StraightGreen seal will become synonymous with low ecological footprint.The efforts are now really paying off as more educated buyers will choose green over traditional products. The CleanAide microfiber product line is environmentally friendly because it reduces water usage, the need for cleaning chemicals and paper towels, and will thoroughly remove dust, allergen and bacteria. At a time when H1N1 and new pathogens are making the headlines, this is an important fact. Additionally, microfiber tends to be extremely durable and resilient. Wash and reuse them hundreds of times, they will outlast your traditional cotton towels.
The contemporary CleanAide goods are fun and trendy in their retail packaging. Their Industrial counterparts are incredibly strong and durable. Products include microfiber cleaning cloths, dusters, mitts and mops in various weaves and textures. About Eurow & O’Reilly Corporation:With offices headquartered in Camarillo, CA, Eurow & O’Reilly Corporation is a certified, Woman-owned business that has grown to become a leading manufacturer & supplier of top quality commercial & household cleaning products, automotive detailing supplies and sheepskin accessories. CleanAide is a registered trademark of Eurow & O’Reilly Corporation, selling to wholesale clubs, large and small retail chains, and independent businesses. Drawing on its successful presence in the retail world, CleanAide now offers products and services to residential, industrial and commercial accounts.
CleanAide excels in custom designs, direct import as well as private label programs.
For more information, visit www.cleanaide.com or call (800) 747-7452.Booth #2143 at the ISSA show 